‘Go Green’ with Your Content Marketing

recycle content

Earth Day has just passed, and the big theme this year (and every year) was, of course, to recycle. And as I passed by sign after sign in my town leading up to our earth Day celebrations telling me to reuse and recycle, I couldn’t help but think that this too should be a theme […]

What is True Intent Data?

what is true intent data

Data. It is a word that has sparked a revolution in marketing. There are new categories being built, new marketing teams being assembled around data science, and for all you sports fans out there, executives are being hired by teams in completely different sports and leagues based on their ability to employ data and analytics. But why […]

3 Questions Your Content Must Answer for C-Level Executives

C-level marketing

As marketers, we are always trying to figure out how to position content and messaging to the C-Suite audience. Most content marketers assume that a specific content format is the silver bullet (e.g. “CMO’s love reading case studies!”). However, it’s not always just about content type, it’s also about messaging within the content. When looking […]

Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough

lead scoring

Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an essential aspect of B2B marketing today. Businesses have access to more data now than ever before, which should make lead scoring easy… right? Unfortunately, more […]

Why Marketers Must Develop In-Language Content for France (and Other European Regions)

in-language content strategy in France

Wait, the world isn’t fluent in English?  The nerve! Bonjour! Je m’appelle Byrony. Je suis Américaine. J’habite à Londres. 30 hours of French class this past couple of weeks and that’s about all I got. I actually looked up that I spelled American right for the feminine spelling because I wasn’t sure I was right. […]

How to Conduct an Effective Marketing Content Audit

marketing content audit image

In an online lead generation world, we talk a lot about content promotion as being a crucial element for success. However, it all starts with the content itself – your content is the best way to influence your readers. The IT space is a very competitive and fast-paced environment and more than 70% of the […]

Tech Marketer Talks: Supercharging Lead Nurturing and Sales Engagement with Priority Engine – Iron.io

tech marketer talks iron.io

Kris Bondi is Vice President of Global Marketing at Iron.io. She oversees all facets of marketing and the beginning of the sales pipeline including demand gen, product marketing, brand, PR/AR and the Sales Development Group. Kris has held numerous positions at high-growth companies building global marketing messaging and sales alignment with in-depth expertise in technology […]

Why Purchase Intent Data Outpaces Demographics for Smart Marketers

purchase intent data outpaces demographics

Consumption is intentional; with a little bit of circumstance and serendipity thrown in. But without intention, there is nothing creating forward movement. As marketers, this is something that needs to constantly be top of mind. For years it’s been common practice to rely primarily on demographics as the basis for reaching those who may be […]

3 Questions to Ask Before Doing an Outsourced Telemarketing Lead Acquisition Campaign

outsourced telemarketing questions

Since account-based marketing (ABM) is such a hot topic, marketers feel pressure from sales teams (and the VP) to do something around target account penetration. In response, telemarketing has made a back-from-the-grave appearance in the product kit of marketing agencies and even online publishers. It sounds pretty good too: Pick only the accounts that you want […]

Why Twitter’s New Timeline is Good News for Savvy Social Marketers

twitter timeline

If you were paying attention to Twitter over the past month, you likely witnessed two classic rants from eccentric millionaires. Since Kanye West’s public therapy session/fund drive has been covered adequately on other blogs, we’ll focus on one more relevant to marketers: Twitter is live. Twitter is real-time. Twitter is about who & what you […]