Buyer-Centricity and Other Marketing Insight From TechTarget’s Boston #ROISummit

summit twitpic buyer-centricity

Yesterday, October 29, some of the best and brightest technology marketers gathered at TechTarget headquarters for our annual Boston-area ROI Summit. The jam-packed agenda featured incredibly actionable advice from marketing practitioners, experts, analysts from top companies like CommVault and SiriusDecisions. While all the advice and takeaways were too plentiful to squeeze into one recap, there […]

3 Scary Technology Marketing Mistakes to Avoid This Halloween

halloween scary skull

In an attempt to make sure your marketing strategies remain safe on the spookiest of all holidays, we have come up with a short list of 3 of the scariest mistakes to avoid this Halloween: 1 – Don’t assume buying decisions are made solely by one person uying enterprise technology is a team sport and 61% of all […]

Tech Marketers: Are You a Sales Informer or a Sales Enabler?

sales informer enabler

Pride – we are all guilty of it. We say to ourselves “Gee, look how great my marketing messaging is” or “This content asset is amazing – it is right on point and solves all of our audience’s problems”. We are proud of the work that we have created and we want to tell everyone […]

Marketing Advice Heard at TechTarget’s Worldwide ROI Summits in Asia-Pac


Earlier this month TechTarget’s international series of digital technology marketing events returned to APAC for the third consecutive year to dole out targeted, actionable marketing advice to technology marketers in Singapore and Sydney. You’ll have to ask the 75 marketers in Singapore and 60 in Sydney what they enjoyed best, but as I consult my notes after […]

Data is a Marketer’s Best Friend

marketing data is a marketer's best friend

Long gone are the days that marketers could come up with nifty ad campaigns with no regard for the results they delivered. The ever-changing landscape of digital marketing has put marketers under a tremendous amount of pressure to deliver measurable and repeatable value to the business. To do this, marketers have to act more like […]

5 Ways Marketers Can Strengthen Account Engagement and Be a Champion to Sales

strengthen account management

When I hear about oft-lamented conflicts between marketing and sales, it always reminds me of the occasional struggle between a designer and a marketer while building content. They both want the same outcome, but somehow they can find themselves caught in combat over different yet valid aspects of success and are so driven by their […]

Integrated Marketing: The Whole is Only as Good as the Sum of Its Parts

whole only good as parts

More often than not, as marketers, our strategic shift can become very one-dimensional. Instead of seeing the big picture, and combining different strategic tactics, we often lean towards the road most traveled, that which is the most familiar to us. But just because a strategy isn’t familiar, doesn’t mean that it doesn’t deserve inclusion.  In […]

Getting to Know Today’s Latin American Technology Buyer [Infographic]

latin american technology buyer infographic snippet

How can technology marketers best influence Latin American Technology buyers? When it comes to technology buying, Latin America is growing exponentially and technology marketers must make sure they set their strategies now when it comes to influencing buyers in this very important market. This infographic helps you get an in-depth profile of Latin American technology buyers, including […]

Tech Marketer Talks: Harley Lehmann, Cisco Systems

harley lehmann Tech marketer talks - marketing and sales alignment

Harley Lehmann is the Global Demand Centre Head of EMEA Demand Planning for Cisco Systems and is focused daily on delivering best in class marketing services for Cisco field marketing and Partners. He has been with Cisco for 16 years and has served in a number of roles supporting the EMEA markets including: Contact Center Operations, […]

International Marketing: What Technology Marketers Can Learn from the NFL

NFL: International Series-Wembley Stadium Views

While the NFL is under the microscope for numerous items that they wish they could hide from, there is one recent action they took that should be served as a lesson for marketers. This past weekend, the NFL hosted the first of three NFL games at Wembley Stadium in London featuring the Miami Dolphins and […]