Tech Marketer Talks: Drive Business Growth by Optimizing the Customer Journey – Symantec

symantec logo

May Mitchell is Symantec’s Vice President of Worldwide Field Marketing responsible for driving new business growth and customer retention through the partner eco-system and sales channels across all customer segments and verticals.    She brings more than over 20 years of Go-To-Market, Channel and Sales expertise in IT security and infrastructure solutions targeting  Enterprise and SMB […]

Teach Your Organization to “Just Say No” to Clipart

clip art

Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions of technology and business concepts. We all agree, but for some reason all of our companies’ decks are chock full of clipart. The era of […]

5 Takeaways from TechTarget’s Austin #ROISummit


Last Thursday, May 7th, we hosted our 35th TechTarget ROI Summit in Austin, TX. Over 80 of the area’s top tech marketers convened for a morning event chock-full of invaluable insights and actionable advice on how to successfully influence *today’s* IT decision-makers. This year’s event featured analysis on current market and industry trends, firsthand recommendations to […]

For the love of the… Millennial?! Part 2


Did you know by 2030 Millennials will outnumber Boomers by 20 million? They already represent just under half of the folks researching our products (AdAge). I’ve been doing a fair bit of research on this audience to help tech marketers better understand what this means for our content and messaging.   In my first post on […]

How to Increase Email Marketing Response by 108%

email marketing

If you’ve sat through a presentation with anyone from TechTarget at any point in the past 5 months, I can pretty much guarantee 2 things: 1- You’ve seen this     OR       2- You’ve heard something about Priority Engine™ For those of you who haven’t, Priority Engine is a product we announced […]

Trend Watch: Social Conversion

social conversion

Social media is no longer a tactic or channel that B2B marketers can choose to ignore or use optionally. It is a powerful tool to communicate with your customers, distribute your content, and increasingly, a way to drive conversions and build sales pipeline. According to eMarketer, social media is one of the top 3 sources of lead-to-deal […]

For the love of the… Millennial?! Part 1


In 2015 Millennials will become the largest living generation. As a B2B marketer, why should you care? Because millennials now make up almost half of the audience researching B2B purchases, 46% up from 27% in 2012 (Tweet this) and by 2018 they’ll have the greatest spending power (Tweet this). And today… they don’t find us brands particularly […]

Insert Here: Integrating the RIGHT Marketing into Strategic Account Plans

successful account planning

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better integrate marketing and sales strategies for maximum success. Strategic Account Planning is one of those tried and true methods to grow your most strategic accounts […]

What to Expect at TechTarget’s Austin ROI Summit


Technology marketers are beginning to understand the power of data and intelligence as it relates to marketing strategies, tactics and follow-up. The more data you possess from both inside and outside your own ecosystem will help you drive more revenue from your business. TechTarget’s Austin ROI Summit on May 7, 2015 will provide frameworks, best practices and successful strategies […]

3 Reasons Why Marketers Must Market Their Content to Their Sales Teams

market your content to sales

I know what you’re thinking: “Did he just tell me to market content to your own sales teams? Why would I do that? They work for the same company that I do. In fact, most of them sit right across the aisle or down the floor from me.” Also, many of you are thinking that you have enough […]