Content Amnesty: Coming Clean About Your Content – No Questions Asked

content amnesty program

Marketers spend an endless amount of time and energy refining their creative briefs, testing messaging, producing world-class PowerPoint presentations complemented by perfectly edited white papers and compelling landing pages, all to help educate customers and support the selling efforts of their sales teams. Before marketers congratulate themselves on accomplishing their content marketing mission, it’s important […]

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Intelligence Driven Marketing Strategy

Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because of this marketers have been increasing their content efforts to generate demand and identify potential opportunities. However, with so much content available, it’s intelligence that can […]

The Power of Data in Marketing – Takeaways from TechTarget’s San Francisco #ROISummit

power of data

Last Thurs. March 19th,  over 100 senior technology marketers converged at TechTarget’s San Francisco ROI Summit in San Mateo for an interactive event filled with market trends, best practices, actionable frameworks, and real-world customer case studies.  The event ranged from sessions with global market  leaders like Symantec on their approach to driving business growth by […]

The Number One Mistake Marketers Will Make in 2015

marketing mistake

Have you seen the feature on LinkedIn lately that suggests you “re-connect” with people? Lately it’s been telling me to “re-connect” with my boss. For me, this painted a clear picture of a common trap that marketers often fall into: It’s easy to think that if an activity didn’t happen on our site, or in […]

Compelling Content: Who Are You Writing For – Your Stakeholders or Your Customers ?

compelling content - customers or stakeholders

From your desk, you can watch a Greek tragedy play out slowly. Over weeks, our protagonist will develop a marketing campaign with a goal of collecting lots of leads. In Act I, she will begin the process with stakeholder input sessions. The struggle will begin as soon as she meets her first antagonist: she will […]

Where to Look for Competitor Content Gaps to Build up your Content Portfolio

competitor content gap analysis

Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year ago and content marketing adoption continues to grow. According to Content Marketing Institute, 86 percent of B2B marketers are employing content marketing strategies; however, only […]

6 Must-Have Data Requirements to Find Your Next Deal {Infographic}

2 Attributes

As technology marketing and sales has evolved, there has been a seismic shift in how buyers buyers evaluate vendors and make IT purchase decisions. To keep pace, marketers have begun leveraging data to accurately pinpoint accounts that are in buying mode. This infographic lays out how to identify active buying teams and fully understand true technology […]

Tech Marketer Talks: Driving ROI in ANZ and APJ with Data Driven Marketing – RSA

Tech Marketer Talks - RSA

I had the opportunity to meet up with two members of RSA’s Marketing team, Jo Aldrich and Audrey Ang – both based in RSA’s Sydney, Australia office, to discuss how they do marketing in the ANZ (Australia/New Zealand) and APJ (Asia-Pacific Japan) regions and how data intelligence has evolved their marketing efforts. Jo Aldrich is the […]

Marketing and Sales Alignment for Grown-Ups

marketing and salesalingment4

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better integrate marketing and sales strategies for maximum success. As I was thinking about the topic of marketing and sales alignment, I wondered if everything hasn’t […]

What to Expect at the 2015 ROI Summit San Francisco

San Francisco

Technology marketers have all witnessed the shift in how buyers conduct research, evaluate vendors and make IT purchase decisions. As a result, many marketers have begun leveraging data to accurately pinpoint accounts that are signaling purchase behaviors. TechTarget’s upcoming ROI Summit in San Francisco on March 19 will provide frameworks, best practices and successful strategies for harnessing this data […]