How Technology Marketers Can Navigate the Opportunity in Brazil

marketing content to brazil

Brazil has certainly been making headlines lately. Political turmoil and even a potential Zika virus epidemic have posed major hurdles for the country and its economy. But an economic crisis doesn’t happen overnight, and the overall effects, as well as the permanency of those effects, are yet to be seen. In fact, despite the current […]

The Promise and Pitfalls of Account-Based Marketing (ABM)

account-based marketing featured

According to a recent survey by FlipMyFunnel, 64% of marketers plan to implement Account-Based Marketing (ABM) in the next year. If done right, ABM can pay huge dividends for your organization. But as with any new strategy, executing is not always as easy as it looks. To achieve maximum success, it’s not enough to simply […]

B2B Technology Marketing and Media – Market Spotlight: China

China B2B technology marketing

An interview with Shirley Xie – Country Manager, TechTarget China In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in countries around the world.  This series is meant to provide regional background understanding of unfamiliar markets that you, as a marketer, might be purchasing or working […]

Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm

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Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean better results. In this conversation, Joanne shares how she gets maximum value out of a small group of dedicated marketers and how her team is working […]

Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company

4ps of choosing and joining a company.

Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now.  At the same time, as I set about looking for my next challenge, I found myself smack in the middle of the reality we all face:  With so much choice, […]

B2B Technology Marketing and Media – Market Spotlight: France

France B2B technology marketing

An interview with David Castaneira – Country Manager, TechTarget France In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in countries around the world.  This series is meant to provide regional background understanding of unfamiliar markets that you, as a marketer, might be purchasing or […]

A Sales Tool your Channel and Resellers Will Thank You for

qualified sales opportunities thank marketing and sales

Recently, the TechTarget sales organization had the privilege of hosting one of our clients, a Business Development Executive from a leading Technology Distributor, to discuss his experiences generating quality engagements for his sales teams and specifically the success he is seeing with one of TechTarget’s products, IT Deal Alert: Qualified Sales Opportunities. Qualified Sales Opportunities is […]

Lead, Don’t Sell: What Michael Phelps Can Teach B2B Marketers about Content

michael phelps thought leadership content

In my role at TechTarget, I evaluate a lot of client assets. I look at it for quality of content, proper length, call to actions as well as stage in the buy cycle. What I find a lot of the time is that it’s easy and often very common for clients to create and heavy […]

Brand Retargeting (at a Cocktail Party)

Next time you are at a cocktail party and you meet someone new, try this: speak to them for a while, then go back up to them an hour later and introduce yourself again. Let me know how it goes… Standard Brand Messaging vs. Banner Retargeting Often I have clients who run the same standard brand […]

How do Marketers Evaluate Intent Data? Go to the Source

data sources bottled

There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess is derived is key to understanding just how effective that data can be for you. “Bottled at the Source” Many bottled water companies will use […]