How to Increase Email Marketing Response by 108%

email marketing

If you’ve sat through a presentation with anyone from TechTarget at any point in the past 5 months, I can pretty much guarantee 2 things: 1- You’ve seen this     OR       2- You’ve heard something about Priority Engine™ For those of you who haven’t, Priority Engine is a product we announced […]

Trend Watch: Social Conversion

social conversion

Social media is no longer a tactic or channel that B2B marketers can choose to ignore or use optionally. It is a powerful tool to communicate with your customers, distribute your content, and increasingly, a way to drive conversions and build sales pipeline. According to eMarketer, social media is one of the top 3 sources of lead-to-deal […]

For the love of the… Millennial?! Part 1


In 2015 Millennials will become the largest living generation. As a B2B marketer, why should you care? Because millennials now make up almost half of the audience researching B2B purchases, 46% up from 27% in 2012 (Tweet this) and by 2018 they’ll have the greatest spending power (Tweet this). And today… they don’t find us brands particularly […]

Insert Here: Integrating the RIGHT Marketing into Strategic Account Plans

successful account planning

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better integrate marketing and sales strategies for maximum success. Strategic Account Planning is one of those tried and true methods to grow your most strategic accounts […]

What to Expect at TechTarget’s Austin ROI Summit


Technology marketers are beginning to understand the power of data and intelligence as it relates to marketing strategies, tactics and follow-up. The more data you possess from both inside and outside your own ecosystem will help you drive more revenue from your business. TechTarget’s Austin ROI Summit on May 7, 2015 will provide frameworks, best practices and successful strategies […]

3 Reasons Why Marketers Must Market Their Content to Their Sales Teams

market your content to sales

I know what you’re thinking: “Did he just tell me to market content to your own sales teams? Why would I do that? They work for the same company that I do. In fact, most of them sit right across the aisle or down the floor from me.” Also, many of you are thinking that you have enough […]

Ten Reasons to Attend the TechTarget #ROISummit in Austin, TX

ROI Summit Austin

Texas Technology Marketers Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide.  Our next stop will be in the Lone Star state on Thursday, May 7th to share the latest in B2B marketing with the best and brightest tech marketers coming together in Austin, TX. If […]

B2B Branding: Just Work, Baby

b2b branding

They say death and taxes are the only universal certainties. To those I would add: Everybody consumes. And all consumption is influenced by branding. B2B Branding: What do logic and emotion have to do with it? Branding works because logic has surprisingly little impact on your decision what to buy, especially when the products you’re […]

Content Amnesty: Coming Clean About Your Content – No Questions Asked

content amnesty program

Marketers spend an endless amount of time and energy refining their creative briefs, testing messaging, producing world-class PowerPoint presentations complemented by perfectly edited white papers and compelling landing pages, all to help educate customers and support the selling efforts of their sales teams. Before marketers congratulate themselves on accomplishing their content marketing mission, it’s important […]

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Intelligence Driven Marketing Strategy

Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because of this marketers have been increasing their content efforts to generate demand and identify potential opportunities. However, with so much content available, it’s intelligence that can […]