3 Tips for Technology Marketers to Get Started with A/B Testing

A/B testing

“Test. Optimize. Innovate.” Check! So while I can’t take credit for this catchy phrase, I can say that I was thrilled to be part of Optimizely’s first conference last week: OptiCon 2014 – all about testing, optimization and innovation. Not only was I able to listen to some of the industry’s smartest people discussing web […]

5 Key Takeaways from the TechTarget ROI Summit in San Francisco

TechTarget ROI Summit

Tech Marketers Unite Thanks to all the Bay Area tech marketers who attended our annual TechTarget ROI Summit event. This day in particular is a highlight every year because it’s an opportunity to spend quality time and connect with our customers, meet some new faces and exchange the latest trends and best practices in our […]

3 Steps for Marketers to Become True Data Detectives

data detective magnifying glass

I don’t know about you, but I cannot get enough of watching criminal detective programs – whether it is CSI, NCIS, Law & Order, or True Detective (thanks to the magic of Tivo or DVR, it can be one or all of them). What I like most about these shows is the way that the […]

A Tech Marketer’s Guide to Marketing Technology to LOB

Marketing tech to LOB

Picture this common scenario: You have just come out with the latest software, server, device or solution that is going to revolutionize the [fill in the blank] industry and you want to make sure that everyone knows about it and buys it. Everyone. You don’t just want the typical IT guys to know about it, but you want […]

Brand management in the era of DIY: Get tactical

DIY brand management

Some 20-something relatives are shopping for their first house this spring, with big, optimistic thoughts of landing that perfect starter home that ticks off all their boxes. After spending exhaustive weekends driving from one For Sale sign to another, they return with the same downtrodden, disheartening, disillusioned disappointment: it’s not that houses are not in […]

Latin America: The Land of Opportunity for Tech Marketers [Infographic]

Latin America

Latin America is a market with unmatched engagement possibilities for technology marketers With a large amount of competition in the more established IT markets of Europe and North America, technology marketers have been searching for a new destination in where they can effectively engage and influence IT purchase decisions and budgets. The emerging Latin American […]

5 Things to Remember When Distributing Content on Social Channels

social content distribution

As marketers, it is getting harder and harder to engage audiences that have ever-decreasing attention spans – especially in social environments. In the spirit of keeping it brief (marketers beware: it may be slightly more than 140 characters), I wanted to provide a few quick tips for marketers about some key things to keep in […]

Why Technology Marketers Should Stop Ignoring IT Staff Leads

dont ignore IT staff

In the spirit of Jeopardy celebrating its 50th birthday, I thought I would start this blog off using a format similar to Final Jeopardy.  Answer: Job titles of leads most likely to be attributed to vendor shortlisting, purchase decisions. If you answered IT Management and above you would be wrong. Hopefully you didn’t wager all […]

Prepare Your Organization for Digital Marketing Success

digital marketing

I am just like you. I love technology, and I love marketing, and I love where we find ourselves in this golden age of marketing in the digital world. Sanjay Dholakia, CMO of Marketo, most recently commented that marketing has changed more in the last 5 years than it did in the previous 500. With all these […]

Tech Marketer Talks: Zak Garner, DWA Media

Zak Garner headshot

Zak Garner is Director, New Media for DWA Media in San Francisco. We recently had the opportunity to catch up with Zak to get more insight on what to look for in a media partner and how technology marketers are engaging their core buyers through media.  Can you tell us a little bit about your background […]