Responsibility in Retargeting

retargeting

Have you noticed how those new running shoes you checked out on Wednesday for your race on Friday have since followed you to your favorite runner’s blog, popped into your favorite social feed and even appeared alongside your running group emails? What a great ad experience – those shoes I showed an interest in that […]

One 3-Hour Event to Fuel Your Marketing Strategies for the Next 4 Quarters

TechTarget Boston ROI Summit

Boston-area technology marketers and sales reps: These are the most important 3 hours you will spend getting ready for the next year Join us for our annual Boston ROI Summit and in the same amount of time it takes to watch a Patriots game, you will get top-notch guidance to support your marketing efforts over the next […]

Trend Watch: Using Vine for B2B marketing

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Many of you have heard of Vine, but if you haven’t, you probably are not alone (new trends tend to take their time making their way to B2B and Technology Marketing). For those that don’t know, Vine is a short-form video sharing service owned by Twitter that features looping videos that are no longer than 6 […]

Humanizing the Buyer’s Journey

leads buyers journey

Using content to attract sales leads requires a deep dive into the human psyche.  It wasn’t always this way, but as concepts such as the buyer’s journey and gated content become the norm, competition for attention has intensified.   It’s not good enough anymore to dangle a white paper and expect prospects to volunteer to be […]

Color use in technology marketing: If you don’t use blue, does your marketing suck?

Color use in technology marketing

I found out that mine does, and I’m okay with it Someone recently forwarded me this infographic, and it immediately reminded me of a meeting years ago, when as a young graphic designer I sat across the table from an onerous client. After what I thought was a tough, but successful presentation of concept, he […]

Tech Marketer Talks: Geeta Sachdev – CMO, VMTurbo

Geeta Sachdev

Geeta Sachdev is the Chief Marketing Officer for VMTurbo. With over 20 years of global marketing experience, Geeta has been a pioneer bringing the sales and marketing high velocity model to the B2B technology market.  She initially spearheaded this approach as a senior executive in the Consumer division at Dell, followed by her role as […]

Tech Marketer Talks: Susan Hass, VCE

susan hass VCE

Susan Hass directs branding, corporate events, and web properties at VCE, the market leader in converged infrastructure and one of the fastest growing cloud infrastructure companies today. As Senior Director of Corporate Marketing, Susan shares her unique experience in successfully integrating marketing, sales enablement, and global initiatives to improve sales alignment and marketing productivity in […]

4 Things You Wouldn’t Do Offline, So Don’t Dare Do Them Online

online_best_practices

The digital marketing world is complex and ever changing. It’s so complex that in a 2013 Adobe Digital Study, 79% of marketers say marketing has changed more in the past 2 years than it has in the previous 50 years. With such a complex digital marketing environment I wanted to help marketers level-set through by providing 4 digital […]

The 4 Essential Attributes of Great Content

great content thumbs up

What makes “great content” so great? With the number of articles published each day nearing 100,000, consumers are inundated with information from every angle, both on and offline. Because of this, brands practicing content marketing must focus on creating content that is truly great to reach their target audience in a meaningful way. Today, up […]

Why More Marketers Should Compost Their Ineffective Content

compost content

Despite significant content marketing investments made by many B2B marketers (this one included), an extraordinary amount of content is still ineffective or simply goes to waste. A closer look at this useless content reveals some consistent and avoidable marketing bad habits: A tendency to produce content that is irrelevant and not audience-centric An emphasis on volume […]