Technology Marketing in Germany: 5 Essential Questions [Video]

technology marketing in Germany

For global marketers doing business or planning to do business in Germany, there are a number of things you need to understand about this market before you get started. Following is a new video from TechTarget featuring 5 essential questions for global technology marketers to consider about their strategies for marketing in Germany. We’d love to […]

How a Culture of Innovation Pays Off

innovation

Lots of companies claim to embody a culture of innovation but very few have the track record to back it up. It’s easy to plant the flag of innovation at the center of your company but the real challenge is being able to use it to deliver positive results for your customers and revenue for […]

How Social is Your Value Proposition?

value proposition

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better integrate marketing and sales strategies for maximum success. Most organizations’ value propositions are focused squarely on product or service features which, on the face of […]

Trend Watch: Internet of Things (IoT)

Internet of Things

What is IoT? As many marketers are aware, the Internet has forever changed the marketing landscape as it relates to our ability to: get messaging into the market quicker; engage and interact with customers/prospects; measure the success of programs;  and most of all, track and monitor behavior to gain critical intelligence about our customer base. But what […]

Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit

Top 5 ROI Summit takeaways

Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C.  Our first Summit in Research Triangle Park was one for the books, with a room packed full of many of the area’s top technology marketers excited to discuss best practices and tricks of the trade. Our own Jon Brown, Vice […]

What’s Your Lead Definition Costing You?

lead definition cost

Confession: What keeps me up at night as a marketer is the fact that sales can and will sell without us (aka marketing). Maybe not as much… maybe not as fast… but they will ultimately get deals done. Now as a marketer I can’t say the same. We marketers can create killer brands, amazing content, […]

The Role of Context in Content

context in content

Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when I’m on stage, I feel funny.” I get asked the B2B marketing version of this same question: Hugh, how can you write about esoteric subjects […]

Does Your Content Have an Expiration Date?

content expiration

You and your content marketing teams are no doubt pumping out lots of new content on a regular basis. It is important to produce new, fresh content, but when it comes to existing content does your marketing organization follow an “out with the old, in with the new” philosophy or is it “the more the […]

Why Marketing Productivity Matters Just as Much as Sales Productivity

marketing productivity

EDITOR’S NOTE: This post is part of a series of posts from Alex Gorbansky, CEO of Docurated who will be sharing his expertise around marketing productivity and platforms to better help our audience navigate this area of marketing. Sales Has Been The Spoiled First Born In the B2B world, few topics get as much air time and focus […]

Tech Marketer Talks: Leveraging Activity Intelligence for more effective sales follow-up – Europa UK

tech marketer talks europa logo

Alan Haley is CEO of Europa Communications, a 21 year-old international market development agency focused on providing international demand generation and channel support services to technology vendors. Some of Europa clients include IBM, EMC, Fujitsu and Vodafone. Can you tell me a little bit about Europa? Europa provides outsourced sales and market development services to […]